With years of combined experience at Gap, Banana Republic and Old Navy behind them, sisters Debra, Lydia, Joy and Keren were seamlessly suited to create and produce this professional-mother-friendly product. Now, with the launch of Simple Wishes, each sister has brought out her unique strength in the areas of apparel production, operations, web design and sales to make this family business thrive.
There’s undoubtedly something special about the bond between sisters. So when four spirited girls who grew to be successful young women decided to create a product that they — as new mothers — felt was missing from the market, there was quite simply no stopping them. Though the connection of this foursome is the foundation for their company, each sister brings her own unique strengths and talents to the table – resulting in a powerful professional force mixed with love, laughter and loads of creativity.